Service company marketing communication on the web
In this paperwork we have analyzed different theoretical and empirical marketing communication approaches. We have formulated Model of online communication which emphasize different off and online influences and impacts on internet consumers. This paperwork gives basic preconditions for formulation...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2004-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2004/0354-34710403149D.pdf |