The Use of Trust Seals in European and Latin American Commercial Transactions

The emergence of the Internet as a commercialization method has offered organizations many opportunities. However, when buyers want to execute a transaction online, a certain distrust typically accompanies the need to provide personal data. To address this problem, assurance seals have been designed...

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Bibliographic Details
Main Authors: David López Jiménez, Eduardo Carlos Dittmar, Jenny Patricia Vargas Portillo
Format: Article
Language:English
Published: Elsevier 2021-06-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
Online Access:https://www.mdpi.com/2199-8531/7/2/150