Influence of marketing mix on customer satisfaction and loyalty about food service in Ho Chi Minh City
This study aims to determine the direct influence of the marketing mix on customer satisfaction and loyalty as well as the indirect influence of the marketing mix on loyalty through customer satisfaction for food service at restaurants in Ho Chi Minh City. From building the scale, surveying 316 cust...
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| Format: | Article |
| Language: | Vietnamese |
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TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2023-06-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
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| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/2173 |