Sustainable Marketing Performance of Banks in the Digital Economy: The Role of Customer Relationship Management
Customer relationship management (CRM) has become the lifeblood of banking and the principal driver of sustainable marketing performance in the digital economy. The discovery of computers and the Internet has transformed the industrial economy into digital through the integration of CRM and related...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute for International Cooperation Development
2023-03-01
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| Series: | Virtual Economics |
| Subjects: | |
| Online Access: | https://www.virtual-economics.eu/index.php/VE/article/view/236/123 |