Chinese business culture as perceived by brazilian expatriates

The aim of this article is to analyze Chinese culture related to business as perceived by Brazilian expatriates in China. For this purpose, literature concerning the expatriate and cultural differences between Brazil and China was reviewed. The qualitative approach was adopted as the study method, c...

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Bibliographic Details
Main Authors: Laura Alves Scherer, Italo Fernando Minello
Format: Article
Language:English
Published: Escola Superior de Propaganda e Marketing - ESPM 2015-12-01
Series:Internext: Revista Eletrônica de Negócios Internacionais
Subjects:
Online Access:https://internext.espm.br/internext/article/view/308