Analysis of factors influencing consumer’s purchase intention in social commerce: The mediator role of trust
It is considered that determining the factors influencing the purchase intentions of customers in the field of social commerce by taking into account the cultural structures specific to each region can give highly valuable feedback to companies in the commercial field where competition has considera...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2021-01-01
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| Series: | International Journal of Data and Network Science |
| Online Access: | http://www.growingscience.com/ijds/Vol5/ijdns_2021_25.pdf |