The Influence of Perceived Brand Globalness, Perceived Brand Localness on Healthy Food Products in Indonesia
The study sought to investigate the impact of brand globality and brand locality perceptions on brand credibility. Then, examine the impact of brand credibility on your brand relationship. The AMOS program analyzed the hypothesis proposed in this study using a structural equation model (SEM). Purpo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2024-10-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/5504 |