Syrian consumers: beliefs, attitudes, and behavioral responses to internet advertising
The goal of this research is to determine the dimensions of beliefs about internet advertising affecting Syrian consumers’ attitudes and behaviors towards internet advertising. The results indicate that Attitudes are influenced positively by information, and entertainment; and negatively by irritati...
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2013-11-01
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| Series: | Business: Theory and Practice |
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| Online Access: | https://journals.vgtu.lt/index.php/BTP/article/view/8417 |