Validade Preditiva do Teste de Associações Implícitas (TAI) para prognóstico de Comportamentos de Consumo
The implicit preference and the stereotype linked to the brand can define the decision making during a buying process. With the goal to study the predictive validity of the Implicit Association Test (IAT) for measuring consumers’ attitudes with two brands, we conducted three experiments. Experiments...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal do Paraná
2012-12-01
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| Series: | Interação em Psicologia |
| Subjects: | |
| Online Access: | http://revistas.ufpr.br/psicologia/article/view/25242 |