The holistic marketing concept
The article studies the sources of holistic paradigm, examines existing methods of holistic marketings interpretations, and adduces the authors vision of holistic marketings concept basis.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2012-06-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_2_32_38.pdf |