Customer experience and customer loyalty in retail multichannel banking: A mediation Analysis
Purpose –This paper examines whether customer experience has an influence on customer loyalty in a multichannel banking environment. Design/methodology/approach – The study used a sample of 466 bank customers in Durban, South Africa. Data from the survey of the bank customers was analys...
| প্রধান লেখক: | |
|---|---|
| বিন্যাস: | প্রবন্ধ |
| ভাষা: | English |
| প্রকাশিত: |
Oles Honchar Dnipro National University
2025-02-01
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| মালা: | European Journal of Management Issues |
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://mi-dnu.dp.ua/index.php/MI/article/view/495 |