Technological resources as critical success factors for Customer Relationship Management in a contemporary enterprise
The research achievements presented in the article indicate that the adoption by the company and the implementation of the CRM concept may become a means of achieving market success, which is a competitive advantage, because by investing in a CRM strategy, they increase customer value and, consequen...
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| Format: | Article |
| Language: | English |
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Military University of Technology, Warsaw
2022-03-01
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| Series: | Nowoczesne Systemy Zarządzania |
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| Online Access: | https://nsz.wat.edu.pl/Zasoby-technologiczne-jako-krytyczne-czynniki-sukcesu-zarzadzania-relacjami-z-klientem,147987,0,2.html |