The Role of Marketing in Building An Environmental Agenda: Reflections A Case Study of One From the Public Management
This paper – a case study discusses – the construction of an environmental agenda in a public managing relating this process to the marketing used in the city of Catanduva, São Paulo state. Its aim is to evaluate the importance of the use of techniques and communication methods as mechanisms of huma...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Portuguese |
| Published: |
Maria Lúcia Ribeiro,
2015-12-01
|
| Series: | Revista Brasileira Multidisciplinar - ReBraM /Brazilian Multidisciplinay Journal |
| Subjects: | |
| Online Access: | http://www.revistarebram.com/index.php/revistauniara/article/view/139 |