The Utilization of the Concept of Relationship Marketing in the Process of Building the Ties of a University with External Stakeholders
Constantly changing social-economic conditions are forcing Polish universities to change the orientation of their approach from focusing solely on educating to building relations with external stakeholders, the associated transfer of knowledge and continuous adaptation of offer to the needs of the l...
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| Format: | Article |
| Language: | English |
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Sciendo
2015-03-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.14611/minib.15.01.2015.03 |