Exploring the Chatbot usage intention-A mediating role of Chatbot initial trust
Chatbots, an integral part of Digitalization, are becoming the cornerstone of modern-day marketing practices. This study's main objective is to identify the Chabot traits that have a bearing on users' confidence, acceptability, and engagement. Chatbots hold much potential for customer supp...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-06-01
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| Series: | Heliyon |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844024090595 |