Symbol Matters: A Sequential Mediation Model in Examining the Impact of Product Design with Buddhist Symbols on Charitable Donation Intentions
Though religion-informed charitable behavior has gained much academic attention recently, there is an ambiguous relationship between individual donation intention and Buddhist determinants. Drawing on the theories of reasoned action and product semantics, this study tries to examine the effects of p...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-02-01
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| Series: | Religions |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2077-1444/13/2/151 |