Using Eye Tracking Technology in the Neuromarketing Research
The article aimed at researching the benefits of eye-tracking technology in terms of the market research, product promotion and pricing strategy. The important potentials of using eye tracking technology in the practical marketing activities such as branding, segmentation, product development, prici...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2020-06-01
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| Series: | Bìznes Inform |
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| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2020-6_0-pages-366_371.pdf |