ANALISIS TINGKAT KUNJUNGAN KEMBALI KONSUMEN PADA LOCAL COFFEE SHOP DI KOTA BATAM
This study aims to find the relationship between several variables that affect the level of return visits to the local coffee shop in Batam, including the variable perception of product quality, service, eWOM, trust, and also the experience felt by consumers. The construction of hypotheses and thei...
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| Format: | Article |
| Language: | English |
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Institut Teknologi dan Bisnis Asia Malang
2020-08-01
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| Series: | Jurnal Ilmiah Bisnis dan Ekonomi Asia |
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| Online Access: | https://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/202 |