ANALISIS TINGKAT KUNJUNGAN KEMBALI KONSUMEN PADA LOCAL COFFEE SHOP DI KOTA BATAM
This study aims to find the relationship between several variables that affect the level of return visits to the local coffee shop in Batam, including the variable perception of product quality, service, eWOM, trust, and also the experience felt by consumers. The construction of hypotheses and thei...
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| Format: | Article |
| Language: | English |
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Institut Teknologi dan Bisnis Asia Malang
2020-08-01
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| Series: | Jurnal Ilmiah Bisnis dan Ekonomi Asia |
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| Online Access: | https://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/202 |
| _version_ | 1797772608876314624 |
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| author | Edy Yulianto Putra |
| author_facet | Edy Yulianto Putra |
| author_sort | Edy Yulianto Putra |
| collection | DOAJ |
| description |
This study aims to find the relationship between several variables that affect the level of return visits to the local coffee shop in Batam, including the variable perception of product quality, service, eWOM, trust, and also the experience felt by consumers. The construction of hypotheses and their framework is based on previous researchers who really focus on the level of return visits, so researchers add relationships that have not been previously studied and also with the hope of providing more varied and accurate results. The hope of this research in the future is aimed at increasing return visits to local coffee shops in Batam City, and is also expected to improve the local economy of entrepreneurs in the field, then also be able to provide answers to entrepreneurs to realize what are the concerns of consumers in determining the level of a return visit.
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| first_indexed | 2024-03-12T21:54:23Z |
| format | Article |
| id | doaj.art-ac45d39785dd4edd9413ed9a1d7125de |
| institution | Directory Open Access Journal |
| issn | 0126-1258 2620-875X |
| language | English |
| last_indexed | 2024-03-12T21:54:23Z |
| publishDate | 2020-08-01 |
| publisher | Institut Teknologi dan Bisnis Asia Malang |
| record_format | Article |
| series | Jurnal Ilmiah Bisnis dan Ekonomi Asia |
| spelling | doaj.art-ac45d39785dd4edd9413ed9a1d7125de2023-07-25T21:48:13ZengInstitut Teknologi dan Bisnis Asia MalangJurnal Ilmiah Bisnis dan Ekonomi Asia0126-12582620-875X2020-08-0114210.32812/jibeka.v14i2.202ANALISIS TINGKAT KUNJUNGAN KEMBALI KONSUMEN PADA LOCAL COFFEE SHOP DI KOTA BATAMEdy Yulianto Putra0Universitas Internasional Batam This study aims to find the relationship between several variables that affect the level of return visits to the local coffee shop in Batam, including the variable perception of product quality, service, eWOM, trust, and also the experience felt by consumers. The construction of hypotheses and their framework is based on previous researchers who really focus on the level of return visits, so researchers add relationships that have not been previously studied and also with the hope of providing more varied and accurate results. The hope of this research in the future is aimed at increasing return visits to local coffee shops in Batam City, and is also expected to improve the local economy of entrepreneurs in the field, then also be able to provide answers to entrepreneurs to realize what are the concerns of consumers in determining the level of a return visit. https://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/202perceived product qualityperceived service qualityperceived experience qualityeWOMintention to revisit |
| spellingShingle | Edy Yulianto Putra ANALISIS TINGKAT KUNJUNGAN KEMBALI KONSUMEN PADA LOCAL COFFEE SHOP DI KOTA BATAM Jurnal Ilmiah Bisnis dan Ekonomi Asia perceived product quality perceived service quality perceived experience quality eWOM intention to revisit |
| title | ANALISIS TINGKAT KUNJUNGAN KEMBALI KONSUMEN PADA LOCAL COFFEE SHOP DI KOTA BATAM |
| title_full | ANALISIS TINGKAT KUNJUNGAN KEMBALI KONSUMEN PADA LOCAL COFFEE SHOP DI KOTA BATAM |
| title_fullStr | ANALISIS TINGKAT KUNJUNGAN KEMBALI KONSUMEN PADA LOCAL COFFEE SHOP DI KOTA BATAM |
| title_full_unstemmed | ANALISIS TINGKAT KUNJUNGAN KEMBALI KONSUMEN PADA LOCAL COFFEE SHOP DI KOTA BATAM |
| title_short | ANALISIS TINGKAT KUNJUNGAN KEMBALI KONSUMEN PADA LOCAL COFFEE SHOP DI KOTA BATAM |
| title_sort | analisis tingkat kunjungan kembali konsumen pada local coffee shop di kota batam |
| topic | perceived product quality perceived service quality perceived experience quality eWOM intention to revisit |
| url | https://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/202 |
| work_keys_str_mv | AT edyyuliantoputra analisistingkatkunjungankembalikonsumenpadalocalcoffeeshopdikotabatam |