Spillover effects of food recalls: A milk recall scenario experiment in China
Abstract Food recall is a major ingredient in food safety with existing literature focusing mainly on its direct impacts. Few studies focus on possible spillover effects. It is hypothesized that food recalls have a spillover effect on the recalled brand and purchase channel. As a test of this hypoth...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2022-04-01
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| Series: | npj Science of Food |
| Online Access: | https://doi.org/10.1038/s41538-022-00139-1 |