The Influence Of Mother’s Perception and Attitude Toward Fish Purchasing Behavior in Pekalongan Families
Purchase behavior is influenced by several factors such as perception and attitude. This study aims to analyze the influence of perceptions and attitudes on fish purchasing behavior in rural and urban areas. This research use cross sectional study design. This research was conducted in Pekalongan....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University
2018-02-01
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| Series: | Journal of Consumer Sciences |
| Subjects: | |
| Online Access: | https://journal.ipb.ac.id/index.php/jcs/article/view/20408 |