Type one girl stereotype and forms of subjectivation
Considering the French Discourse Analysis approach as a theoretical reference, it is our aim to elicit, in this study, the stereotype concept under the gesture interpretation analysis perspective, performed in Always pads’ advertising video from P&G to girls: #LikeAGirl. The main idea is to reve...
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| Format: | Article |
| Language: | English |
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Universidade Federal do Ceará
2016-12-01
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| Series: | Entrepalavras: Revista de Linguística do Departamento de Letras Vernáculas da Universidade Federal do Ceará |
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| Online Access: | http://www.entrepalavras.ufc.br/revista/index.php/Revista/article/view/733 |
| Summary: | Considering the French Discourse Analysis approach as a theoretical reference, it is our aim to elicit, in this study, the stereotype concept under the gesture interpretation analysis perspective, performed in Always pads’ advertising video from P&G to girls: #LikeAGirl. The main idea is to reveal the meaning effects caused by requesting the many interviewees to “run like a girl”, “fight like a girl” and “throw like a girl”. The study is characterized by having an investigative nature with an analysis device organization. The corpus consists of screenshots from the video scenes and it leads us to reflect about gender relations considering male and female, as well as reflecting about advertising as a text genre. |
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| ISSN: | 0000-0000 2237-6321 |