Does income influence rational decisions?
This study explores the impact of income on customer loyalty so as to verify whether consumer decision-making is bounded by rationality or not. The empirical findings show that income positively affects customer loyalty in choosing leisure parks. Specifically, high-income customers prefer to reduce...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Kragujevac
2022-08-01
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| Series: | Economic Horizons |
| Subjects: | |
| Online Access: | https://horizonti.ekfak.kg.ac.rs/sites/default/files/Casopis/2022_2/EH_2022_2_en_6_HCL.pdf |