DPMS: Data-Driven Promotional Management System of Universities Using Deep Learning on Social Media

DPMS: Data-Driven Promotional Management System of Universities Using Deep Learning on Social Media

SocialMedia Marketing (SMM) has become a mainstream promotional scheme. Almost every business promotes itself through social media, and an educational institution is no different. The users’ responses to social media posts are crucial to a successful promotional campaign. An adverse reaction leaves...

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Bibliographic Details
Main Authors: Mohamed Emran Hossain, Nuruzzaman Faruqui, Imran Mahmud, Tony Jan, Md Whaiduzzaman, Alistair Barros
Format: Article
Language:English
Published: MDPI AG 2023-11-01
Series:Applied Sciences
Subjects:
deep learning
BiLSTM network
promotional management system
social media marketing
decision support system
data-driven decision
Online Access:https://www.mdpi.com/2076-3417/13/22/12300

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https://www.mdpi.com/2076-3417/13/22/12300

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