Factors of collective reputation of the Italian PDO wines: An analysis on central Italy
As many research studies confirm, the importance of collective reputation is increasing, especially in the agro-food chain. Currently, the reputation of firms and brands is the main key driver for companies׳ competitiveness and success in modern markets. This paper empirically investigates the deter...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2014-12-01
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| Series: | Wine Economics and Policy |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2212977414000301 |