Toward Data Sense-Making in Digital Health Communication Research: Why Theory Matters in the Age of Big Data
The rapidly increasing volume of health data generated from digital technologies have ushered in an unprecedented opportunity for health research. Despite their promises, big data approaches in understanding human behavior often do not consider conceptual premises that provide meaning to social and...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2020-02-01
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| Series: | Frontiers in Communication |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/article/10.3389/fcomm.2020.00011/full |