The Influence of Social Media on the Ecotourism Consumption Behavior of China's Elderly Middle Class: An Exploratory Study Based on Grounded Theory

The Influence of Social Media on the Ecotourism Consumption Behavior of China's Elderly Middle Class: An Exploratory Study Based on Grounded Theory

The continuous increase in the number of middle-aged and elderly people in China has provided important opportunities for the development of China's tourism industry. Ecotourism—a green, healthy, and high-quality tourism method—is particularly popular among middle-aged adults. Social media use...

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Bibliographic Details
Main Authors: Sun Qiong, An Yuxiang, Li Lin, Wang Li
Format: Article
Language:zho
Published: Editorial Committee of Tropical Geography 2024-03-01
Series:Redai dili
Subjects:
ecotourism consumption behavior
social media
elderly middle class
grounded theory
path of influence
china
Online Access:https://www.rddl.com.cn/CN/10.13284/j.cnki.rddl.003835

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https://www.rddl.com.cn/CN/10.13284/j.cnki.rddl.003835

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