The Influence of Social Media on the Ecotourism Consumption Behavior of China's Elderly Middle Class: An Exploratory Study Based on Grounded Theory
The continuous increase in the number of middle-aged and elderly people in China has provided important opportunities for the development of China's tourism industry. Ecotourism—a green, healthy, and high-quality tourism method—is particularly popular among middle-aged adults. Social media use...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | zho |
| Published: |
Editorial Committee of Tropical Geography
2024-03-01
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| Series: | Redai dili |
| Subjects: | |
| Online Access: | https://www.rddl.com.cn/CN/10.13284/j.cnki.rddl.003835 |