The Behavior of Financial Services' Consumers
Understanding the behavior of financial service’s consumers and their needs and wants influences marketing activities of financial services. Demands of financial services consumers are affected by their psychological and behavioral attributes. As a result understanding and recognition of the behavio...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2006-08-01
|
| Series: | مطالعات مدیریت بهبود و تحول |
| Online Access: | https://jmsd.atu.ac.ir/article_4821_798e500d5018f64c94f4c3ccf87a0194.pdf |