The Behavior of Financial Services' Consumers
Understanding the behavior of financial service’s consumers and their needs and wants influences marketing activities of financial services. Demands of financial services consumers are affected by their psychological and behavioral attributes. As a result understanding and recognition of the behavio...
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| Format: | Article |
| Language: | fas |
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Allameh Tabataba'i University Press
2006-08-01
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| Series: | مطالعات مدیریت بهبود و تحول |
| Online Access: | https://jmsd.atu.ac.ir/article_4821_798e500d5018f64c94f4c3ccf87a0194.pdf |
| Summary: | Understanding the behavior of financial service’s consumers and their needs and wants influences marketing activities of financial services. Demands of financial services consumers are affected by their psychological and behavioral attributes. As a result understanding and recognition of the behavior of financial services consumers gain a considerable significance. In this article this important subject is investigated. |
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| ISSN: | 2251-8037 2476-5988 |