Current State of Regional Branding Using Mascot Characters:
This is a case study of content marketing management in Japan. The mascot “Gunma-chan” has been widely used for publicity and promotion of Gunma Prefecture as a means to boost the local economy. Gunma businesses have worked “Gunma-chan” into the design of Gunma products to be sold throughout Japan....
| Main Authors: | , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2023-03-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/42/4/42_2023.025/_html/-char/en |