THE IMPACT OF E-CRM ON CUSTOMER LOYALTY
This research aims to find out the influence of e-service quality, e-CRM, and e-satisfaction on the e-loyalty of customers of one of the e-malls in Indonesia. Exogenous research variables are e-service quality and e-satisfaction while endogenous research variables are e-CRM and e-loyalty. The sample...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2022-05-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | http://rjoas.com/issue-2022-05/article_07.pdf |