Proton versus Rover: A Business History Approach
The objective of this paper is to present some comparative findings on Proton, a car manufacturer in Malaysia and Rover Group, a British automobile manufacturer. The paper used a ‘Business History’ methodology tracking the exploits of the two firms from 1980 to 2000. Two in-depth interviews were co...
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| Format: | Article |
| Language: | English |
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UUM PRESS
2016-07-01
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| Series: | Journal of Business Management and Accounting |
| Subjects: | |
| Online Access: | https://e-journal.uum.edu.my/index.php/jbma/article/view/8836 |