Online Grocery Shopping in Germany: Assessing the Impact of COVID-19

Online grocery shopping in Germany has shown a strong growth in the past years and is expected to further develop in the future, especially through the influence of COVID-19. The main purpose of this study was to examine six theoretical customer-oriented factors and their influence on consumer onlin...

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Bibliographic Details
Main Authors: Lisa M. Gruntkowski, Luis F. Martinez
Format: Article
Language:English
Published: MDPI AG 2022-07-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
Online Access:https://www.mdpi.com/0718-1876/17/3/50