Responsible communication of tourism brand during crises: the case of Villa La Angostura in the Puyehue volcano eruption
The brand image of a tourist destination is a global perception that tourists possess on what they know, believes, and feel about it. The image of a brand is complex, especially for destinations. It is not static and can change depending on the communications during crises and disasters. In contrast...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Corporación Gestión de Riesgos y Desastres GRID-Chile
2019-03-01
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| Series: | Revista de Estudios Latinoamericanos sobre Reducción del Riesgo de Desastres |
| Subjects: | |
| Online Access: | https://www.revistareder.com/ojs/index.php/reder/article/view/23 |