System of marketing deciding support based on game theory

System of marketing deciding support based on game theory

Quantitative methods and models can be applied in numerous spheres of marketing deciding. The choice of optimal strategy in product advertising is one of the problems that the marketing-management often meets. The use of models developed within the framework of game theory makes significantly easi...

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Bibliographic Details
Main Authors: Gordana Dukić, Mate Sesar, Davorin Turkalj
Format: Article
Language:English
Published: Faculty of Economics and Business in Osijek 2008-12-01
Series:Ekonomski Vjesnik
Subjects:
System of support decision
marketing-management
game theory
parameters of normal division
relevant data
computer simulation
Online Access:http://hrcak.srce.hr/file/66794

Internet

http://hrcak.srce.hr/file/66794

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