Triggers For Destination Brand Loyalty Of Millennial Visitors To Natural Tourism Destinations

This research investigates triggers for destination brand loyalty of millennial visitors to natural tourism destinations. This research focuses on millennial visitors who have come to several natural tourist destinations in Southern Sumatra, with a sample of 110 visitors selected through purposive s...

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Bibliographic Details
Main Authors: Heri Setiawan, Rini, Alditia Detmuliati
Format: Article
Language:English
Published: Universitas Tarumanagara 2024-06-01
Series:Jurnal Manajemen
Subjects:
Online Access:http://ecojoin.org/index.php/EJM/article/view/1629