Contingent valuation versus choice experiment: estimating the willingness to pay for organic oranges in Vietnam
Purpose – The study estimates the willingness to pay for organic oranges and identifies its influencing factors among consumers in the Mekong Delta, Vietnam. Design/methodology/approach – The study used survey data from 413 households in the Mekong Delta from March 2022 to July 2022. The choice expe...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2024-11-01
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| Series: | Journal of Trade Science |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JTS-02-2024-0010/full/pdf |