A general overview of usage of smartphones and mobile applications by young consumers in Poland, Croatia and Serbia
Emergence of smartphones with strong wireless networking capabilities has set the field for foundation of a various mobile commerce services. The improving access to wireless communication technologies is bringing mobile commerce to the focus of marketers and retailers as a new marketing and retail...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Krakow University of Economics
2017-02-01
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| Series: | International Entrepreneurship Review |
| Subjects: | |
| Online Access: | https://iertest.uek.krakow.pl/index.php/pm/article/view/1244 |