Potential directions of strategic development of medical tourism: The case of the Republic of Croatia
Strategic product development in the offer of specific forms of tourism takes place very dynamically and is an example of using the diversification strategy as the dominant development strategy. Once relatively inelastic market offers, it becomes more elastic and with the market demand realizes new...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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University of Novi Sad, Department of Geography, Tourism and Hotel Management
2020-01-01
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| Series: | Geographica Pannonica |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-8724/2020/0354-87242001067X.pdf |