Effective Factors in Selecting Purchasing Channels for Cosmetic Products in Iran
This paper provides an in-depth analysis of the key effective factors in selecting purchasing channels for cosmetic products. The purpose of this research is to investigate customer perceptions of cosmetics shopping. By synthesizing insights from prior research, this research develops a conceptual m...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Niccolò Cusano University-Rome
2023-11-01
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| Series: | Symphonya |
| Subjects: | |
| Online Access: | https://symphonya.unicusano.it/article/view/13695 |
| _version_ | 1797426356658634752 |
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| author | Mehrgan Malekpour Federica Caboni Mohammadbashir Sedighi Vincenzo Basile |
| author_facet | Mehrgan Malekpour Federica Caboni Mohammadbashir Sedighi Vincenzo Basile |
| author_sort | Mehrgan Malekpour |
| collection | DOAJ |
| description | This paper provides an in-depth analysis of the key effective factors in selecting purchasing channels for cosmetic products. The purpose of this research is to investigate customer perceptions of cosmetics shopping. By synthesizing insights from prior research, this research develops a conceptual model by integrating innovations diffusion theory and theory of perceived risk to apply in preference to online shopping. 435 questionnaires were gathered, and data were analysed with the partial least squared structural equation modelling (PLS-SEM) method. The results show that online channels are the most popular purchasing channels for cosmetics and clarify the most significant factors that lead to cosmetic online shopping.
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| first_indexed | 2024-03-09T08:29:03Z |
| format | Article |
| id | doaj.art-acedfe87c7f145e69466f1930f3689e3 |
| institution | Directory Open Access Journal |
| issn | 1593-0300 1593-0319 |
| language | English |
| last_indexed | 2024-03-09T08:29:03Z |
| publishDate | 2023-11-01 |
| publisher | Niccolò Cusano University-Rome |
| record_format | Article |
| series | Symphonya |
| spelling | doaj.art-acedfe87c7f145e69466f1930f3689e32023-12-02T20:25:19ZengNiccolò Cusano University-RomeSymphonya1593-03001593-03192023-11-01110.4468/2023.01.05malekpour.caboni.sedighi.basileEffective Factors in Selecting Purchasing Channels for Cosmetic Products in IranMehrgan Malekpour0Federica Caboni1Mohammadbashir Sedighi2Vincenzo Basile3Free University of Bozen-BolzanoUniversity of BolognaAmirkabir University of Technology Federico II University of NaplesThis paper provides an in-depth analysis of the key effective factors in selecting purchasing channels for cosmetic products. The purpose of this research is to investigate customer perceptions of cosmetics shopping. By synthesizing insights from prior research, this research develops a conceptual model by integrating innovations diffusion theory and theory of perceived risk to apply in preference to online shopping. 435 questionnaires were gathered, and data were analysed with the partial least squared structural equation modelling (PLS-SEM) method. The results show that online channels are the most popular purchasing channels for cosmetics and clarify the most significant factors that lead to cosmetic online shopping. https://symphonya.unicusano.it/article/view/13695Cosmetic MarketIranE CommerceInnovation Diffusion TheoryIn-Store Purchase IntentionOnline Purchase Intention |
| spellingShingle | Mehrgan Malekpour Federica Caboni Mohammadbashir Sedighi Vincenzo Basile Effective Factors in Selecting Purchasing Channels for Cosmetic Products in Iran Symphonya Cosmetic Market Iran E Commerce Innovation Diffusion Theory In-Store Purchase Intention Online Purchase Intention |
| title | Effective Factors in Selecting Purchasing Channels for Cosmetic Products in Iran |
| title_full | Effective Factors in Selecting Purchasing Channels for Cosmetic Products in Iran |
| title_fullStr | Effective Factors in Selecting Purchasing Channels for Cosmetic Products in Iran |
| title_full_unstemmed | Effective Factors in Selecting Purchasing Channels for Cosmetic Products in Iran |
| title_short | Effective Factors in Selecting Purchasing Channels for Cosmetic Products in Iran |
| title_sort | effective factors in selecting purchasing channels for cosmetic products in iran |
| topic | Cosmetic Market Iran E Commerce Innovation Diffusion Theory In-Store Purchase Intention Online Purchase Intention |
| url | https://symphonya.unicusano.it/article/view/13695 |
| work_keys_str_mv | AT mehrganmalekpour effectivefactorsinselectingpurchasingchannelsforcosmeticproductsiniran AT federicacaboni effectivefactorsinselectingpurchasingchannelsforcosmeticproductsiniran AT mohammadbashirsedighi effectivefactorsinselectingpurchasingchannelsforcosmeticproductsiniran AT vincenzobasile effectivefactorsinselectingpurchasingchannelsforcosmeticproductsiniran |