Effective Factors in Selecting Purchasing Channels for Cosmetic Products in Iran

Effective Factors in Selecting Purchasing Channels for Cosmetic Products in Iran

This paper provides an in-depth analysis of the key effective factors in selecting purchasing channels for cosmetic products. The purpose of this research is to investigate customer perceptions of cosmetics shopping. By synthesizing insights from prior research, this research develops a conceptual m...

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Bibliographic Details
Main Authors:	Mehrgan Malekpour, Federica Caboni, Mohammadbashir Sedighi, Vincenzo Basile
Format:	Article
Language:	English
Published:	Niccolò Cusano University-Rome 2023-11-01
Series:	Symphonya
Subjects:	Cosmetic Market Iran E Commerce Innovation Diffusion Theory In-Store Purchase Intention Online Purchase Intention
Online Access:	https://symphonya.unicusano.it/article/view/13695

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