Predicting Product Preferences on Retailers’ Web Shops through Measurement of Gaze and Pupil Size Dynamics
Previous studies used gaze behavior to predict product preference in value-based decision-making, based on gaze angle variables such as dwell time, fixation duration and the first fixated product. While the application for online retail seems obvious, research with realistic web shop stimuli has bee...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Ubiquity Press
2022-10-01
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| Series: | Journal of Cognition |
| Subjects: | |
| Online Access: | https://www.journalofcognition.org/articles/240 |