THE ROLE OF CITY IMAGE AND VISITORS’ SATISFACTION ON VISITORS’ REVISIT INTENTION: A STUDY IN AN ENCLAVE CITY

THE ROLE OF CITY IMAGE AND VISITORS’ SATISFACTION ON VISITORS’ REVISIT INTENTION: A STUDY IN AN ENCLAVE CITY

This study aims to determine the influence of city image on visitors’ revisit intention at Malang, Indonesia. This study also examines the influence of visitors’ satisfaction on the paths from perceived image to visitors’ revisit intention. This study uses a quantitative explanatory approach. The pr...

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Bibliographic Details
Main Authors: Tita Imamelina Mujihestia, Eka Afnan Troena, Ananda Sabil Hussein
Format: Article
Language:English
Published: University of Brawijaya 2018-06-01
Series:Jurnal Aplikasi Manajemen
Subjects:
management
marketing
city image
satisfaction
revisit intention
Online Access:http://jurnaljam.ub.ac.id/index.php/jam/article/view/1062

Internet

http://jurnaljam.ub.ac.id/index.php/jam/article/view/1062

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