THE ROLE OF CITY IMAGE AND VISITORS’ SATISFACTION ON VISITORS’ REVISIT INTENTION: A STUDY IN AN ENCLAVE CITY
This study aims to determine the influence of city image on visitors’ revisit intention at Malang, Indonesia. This study also examines the influence of visitors’ satisfaction on the paths from perceived image to visitors’ revisit intention. This study uses a quantitative explanatory approach. The pr...
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Format: | Article |
Language: | English |
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University of Brawijaya
2018-06-01
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Series: | Jurnal Aplikasi Manajemen |
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Online Access: | http://jurnaljam.ub.ac.id/index.php/jam/article/view/1062 |
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author | Tita Imamelina Mujihestia Eka Afnan Troena Ananda Sabil Hussein |
author_facet | Tita Imamelina Mujihestia Eka Afnan Troena Ananda Sabil Hussein |
author_sort | Tita Imamelina Mujihestia |
collection | DOAJ |
description | This study aims to determine the influence of city image on visitors’ revisit intention at Malang, Indonesia. This study also examines the influence of visitors’ satisfaction on the paths from perceived image to visitors’ revisit intention. This study uses a quantitative explanatory approach. The primary data were obtained using a questionnaire addressed to 180 visitors’ who ever visit Malang for a holiday reason only. Analysis of the data used is Partial Least Square (PLS) with PLS-Path Modelling (PLS-PM) method. The results of this study are: first, visitors’ perceived image about city plays an important role in enhancing visitors’ revisit intention. Second, visitors’ satisfaction directly affects to visitors’ satisfaction. Third, visitors’ satisfaction partially mediated the relationship between city image and visitors’ revisit intention. |
first_indexed | 2024-12-14T20:07:32Z |
format | Article |
id | doaj.art-ad08227346c9402a841398eecf422a3c |
institution | Directory Open Access Journal |
issn | 1693-5241 2302-6332 |
language | English |
last_indexed | 2024-12-14T20:07:32Z |
publishDate | 2018-06-01 |
publisher | University of Brawijaya |
record_format | Article |
series | Jurnal Aplikasi Manajemen |
spelling | doaj.art-ad08227346c9402a841398eecf422a3c2022-12-21T22:49:00ZengUniversity of BrawijayaJurnal Aplikasi Manajemen1693-52412302-63322018-06-0116210.21776/ub.jam.2018.016.02.14920THE ROLE OF CITY IMAGE AND VISITORS’ SATISFACTION ON VISITORS’ REVISIT INTENTION: A STUDY IN AN ENCLAVE CITYTita Imamelina Mujihestia0Eka Afnan Troena1Ananda Sabil Hussein2Faculty of Economics and Business, University of Brawijaya, Malang, IndonesiaFaculty of Economics and Business, University of Brawijaya, Malang, IndonesiaFaculty of Economics and Business, University of Brawijaya, Malang, IndonesiaThis study aims to determine the influence of city image on visitors’ revisit intention at Malang, Indonesia. This study also examines the influence of visitors’ satisfaction on the paths from perceived image to visitors’ revisit intention. This study uses a quantitative explanatory approach. The primary data were obtained using a questionnaire addressed to 180 visitors’ who ever visit Malang for a holiday reason only. Analysis of the data used is Partial Least Square (PLS) with PLS-Path Modelling (PLS-PM) method. The results of this study are: first, visitors’ perceived image about city plays an important role in enhancing visitors’ revisit intention. Second, visitors’ satisfaction directly affects to visitors’ satisfaction. Third, visitors’ satisfaction partially mediated the relationship between city image and visitors’ revisit intention.http://jurnaljam.ub.ac.id/index.php/jam/article/view/1062managementmarketingcity imagesatisfactionrevisit intention |
spellingShingle | Tita Imamelina Mujihestia Eka Afnan Troena Ananda Sabil Hussein THE ROLE OF CITY IMAGE AND VISITORS’ SATISFACTION ON VISITORS’ REVISIT INTENTION: A STUDY IN AN ENCLAVE CITY Jurnal Aplikasi Manajemen management marketing city image satisfaction revisit intention |
title | THE ROLE OF CITY IMAGE AND VISITORS’ SATISFACTION ON VISITORS’ REVISIT INTENTION: A STUDY IN AN ENCLAVE CITY |
title_full | THE ROLE OF CITY IMAGE AND VISITORS’ SATISFACTION ON VISITORS’ REVISIT INTENTION: A STUDY IN AN ENCLAVE CITY |
title_fullStr | THE ROLE OF CITY IMAGE AND VISITORS’ SATISFACTION ON VISITORS’ REVISIT INTENTION: A STUDY IN AN ENCLAVE CITY |
title_full_unstemmed | THE ROLE OF CITY IMAGE AND VISITORS’ SATISFACTION ON VISITORS’ REVISIT INTENTION: A STUDY IN AN ENCLAVE CITY |
title_short | THE ROLE OF CITY IMAGE AND VISITORS’ SATISFACTION ON VISITORS’ REVISIT INTENTION: A STUDY IN AN ENCLAVE CITY |
title_sort | role of city image and visitors satisfaction on visitors revisit intention a study in an enclave city |
topic | management marketing city image satisfaction revisit intention |
url | http://jurnaljam.ub.ac.id/index.php/jam/article/view/1062 |
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