THE ROLE OF CITY IMAGE AND VISITORS’ SATISFACTION ON VISITORS’ REVISIT INTENTION: A STUDY IN AN ENCLAVE CITY

This study aims to determine the influence of city image on visitors’ revisit intention at Malang, Indonesia. This study also examines the influence of visitors’ satisfaction on the paths from perceived image to visitors’ revisit intention. This study uses a quantitative explanatory approach. The pr...

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Main Authors: Tita Imamelina Mujihestia, Eka Afnan Troena, Ananda Sabil Hussein
Format: Article
Language:English
Published: University of Brawijaya 2018-06-01
Series:Jurnal Aplikasi Manajemen
Subjects:
Online Access:http://jurnaljam.ub.ac.id/index.php/jam/article/view/1062
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author Tita Imamelina Mujihestia
Eka Afnan Troena
Ananda Sabil Hussein
author_facet Tita Imamelina Mujihestia
Eka Afnan Troena
Ananda Sabil Hussein
author_sort Tita Imamelina Mujihestia
collection DOAJ
description This study aims to determine the influence of city image on visitors’ revisit intention at Malang, Indonesia. This study also examines the influence of visitors’ satisfaction on the paths from perceived image to visitors’ revisit intention. This study uses a quantitative explanatory approach. The primary data were obtained using a questionnaire addressed to 180 visitors’ who ever visit Malang for a holiday reason only. Analysis of the data used is Partial Least Square (PLS) with PLS-Path Modelling (PLS-PM) method. The results of this study are: first, visitors’ perceived image about city plays an important role in enhancing visitors’ revisit intention. Second, visitors’ satisfaction directly affects to visitors’ satisfaction. Third, visitors’ satisfaction partially mediated the relationship between city image and visitors’ revisit intention.
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spelling doaj.art-ad08227346c9402a841398eecf422a3c2022-12-21T22:49:00ZengUniversity of BrawijayaJurnal Aplikasi Manajemen1693-52412302-63322018-06-0116210.21776/ub.jam.2018.016.02.14920THE ROLE OF CITY IMAGE AND VISITORS’ SATISFACTION ON VISITORS’ REVISIT INTENTION: A STUDY IN AN ENCLAVE CITYTita Imamelina Mujihestia0Eka Afnan Troena1Ananda Sabil Hussein2Faculty of Economics and Business, University of Brawijaya, Malang, IndonesiaFaculty of Economics and Business, University of Brawijaya, Malang, IndonesiaFaculty of Economics and Business, University of Brawijaya, Malang, IndonesiaThis study aims to determine the influence of city image on visitors’ revisit intention at Malang, Indonesia. This study also examines the influence of visitors’ satisfaction on the paths from perceived image to visitors’ revisit intention. This study uses a quantitative explanatory approach. The primary data were obtained using a questionnaire addressed to 180 visitors’ who ever visit Malang for a holiday reason only. Analysis of the data used is Partial Least Square (PLS) with PLS-Path Modelling (PLS-PM) method. The results of this study are: first, visitors’ perceived image about city plays an important role in enhancing visitors’ revisit intention. Second, visitors’ satisfaction directly affects to visitors’ satisfaction. Third, visitors’ satisfaction partially mediated the relationship between city image and visitors’ revisit intention.http://jurnaljam.ub.ac.id/index.php/jam/article/view/1062managementmarketingcity imagesatisfactionrevisit intention
spellingShingle Tita Imamelina Mujihestia
Eka Afnan Troena
Ananda Sabil Hussein
THE ROLE OF CITY IMAGE AND VISITORS’ SATISFACTION ON VISITORS’ REVISIT INTENTION: A STUDY IN AN ENCLAVE CITY
Jurnal Aplikasi Manajemen
management
marketing
city image
satisfaction
revisit intention
title THE ROLE OF CITY IMAGE AND VISITORS’ SATISFACTION ON VISITORS’ REVISIT INTENTION: A STUDY IN AN ENCLAVE CITY
title_full THE ROLE OF CITY IMAGE AND VISITORS’ SATISFACTION ON VISITORS’ REVISIT INTENTION: A STUDY IN AN ENCLAVE CITY
title_fullStr THE ROLE OF CITY IMAGE AND VISITORS’ SATISFACTION ON VISITORS’ REVISIT INTENTION: A STUDY IN AN ENCLAVE CITY
title_full_unstemmed THE ROLE OF CITY IMAGE AND VISITORS’ SATISFACTION ON VISITORS’ REVISIT INTENTION: A STUDY IN AN ENCLAVE CITY
title_short THE ROLE OF CITY IMAGE AND VISITORS’ SATISFACTION ON VISITORS’ REVISIT INTENTION: A STUDY IN AN ENCLAVE CITY
title_sort role of city image and visitors satisfaction on visitors revisit intention a study in an enclave city
topic management
marketing
city image
satisfaction
revisit intention
url http://jurnaljam.ub.ac.id/index.php/jam/article/view/1062
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