Analisa Efektifitas Iklan Televisi Partai Perindo Model Epic (Iklan Dengan Aktor Utama Ketua Umum Partai Perindo)

The aim of this research is for knowing the effectiveness of partai Perindo advertisement by using television media on MNC Group (RCTI, MNCTV, INews and Global TV),with Hary Tanoesoedibyo as an actor and the analyze used EPIC (Empathy, persuasion, impact and communication) model and this research is...

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Bibliographic Details
Main Authors: Nur Siti Khumairoh, Nur Aida
Format: Article
Language:English
Published: Universitas Trunojoyo Madura 2018-10-01
Series:Jurnal Pamator
Subjects:
Online Access:https://journal.trunojoyo.ac.id/pamator/article/view/4753