Social Marketing and the School Library: An Effective Path to Collaboration? A Review of: Immroth, Barbara and W. Bernard Lukenbill. “Teacher-School Library Media Specialist Collaboration through Social Marketing Strategies: An Information Behavior Study.” School Library Media Research 10 (2007). 22 April 2008 <http://www.ala.org/ala/aasl/aaslpubsandjournals/slmrb/slmrcontents/volume10/immroth_teacherslmscollaboration.cfm>.
<b>Objective</b> – The study attempted to apply the strategies of social marketing theory to collaboration between school librarians andteachers. <br><b>Design</b> – Based on the 1972 theory of social marketing by Zaltman, Kotler and Kaufman, a cohort of students in a g...
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| Format: | Article |
| Language: | English |
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University of Alberta
2008-06-01
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| Series: | Evidence Based Library and Information Practice |
| Online Access: | http://ejournals.library.ualberta.ca/index.php/EBLIP/article/view/931/1250 |