Improvement of complex of integrated marketing communications to promote speciality «Management of Innovative Activity» of SSU
In this article target audience analysis of speciality Management of Innovative Activity of SSU by geographical principle is carried out, complex of integrated marketing communications for its promotion is proposed and media plan is offered.
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2012-09-01
|
| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_3_13_20.pdf |