Improvement of complex of integrated marketing communications to promote speciality «Management of Innovative Activity» of SSU
In this article target audience analysis of speciality Management of Innovative Activity of SSU by geographical principle is carried out, complex of integrated marketing communications for its promotion is proposed and media plan is offered.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2012-09-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_3_13_20.pdf |
| _version_ | 1797335208594243584 |
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| author | Ya.O. Timokhina V.V. Bozhkova |
| author_facet | Ya.O. Timokhina V.V. Bozhkova |
| author_sort | Ya.O. Timokhina |
| collection | DOAJ |
| description | In this article target audience analysis of speciality Management of Innovative Activity of SSU by geographical principle is carried out, complex of integrated marketing communications for its promotion is proposed and media plan is offered. |
| first_indexed | 2024-03-08T08:33:36Z |
| format | Article |
| id | doaj.art-ad404ba09b974783bf8d2a4d41a3a387 |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T08:33:36Z |
| publishDate | 2012-09-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-ad404ba09b974783bf8d2a4d41a3a3872024-02-02T02:24:33ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112012-09-01331320Improvement of complex of integrated marketing communications to promote speciality «Management of Innovative Activity» of SSUYa.O. TimokhinaV.V. BozhkovaIn this article target audience analysis of speciality Management of Innovative Activity of SSU by geographical principle is carried out, complex of integrated marketing communications for its promotion is proposed and media plan is offered.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_3_13_20.pdfinnovation managementcomplex of integrated marketing communicationstarget consumer groupsmedia planeducational servicesuniversity |
| spellingShingle | Ya.O. Timokhina V.V. Bozhkova Improvement of complex of integrated marketing communications to promote speciality «Management of Innovative Activity» of SSU Marketing i Menedžment Innovacij innovation management complex of integrated marketing communications target consumer groups media plan educational services university |
| title | Improvement of complex of integrated marketing communications to promote speciality «Management of Innovative Activity» of SSU |
| title_full | Improvement of complex of integrated marketing communications to promote speciality «Management of Innovative Activity» of SSU |
| title_fullStr | Improvement of complex of integrated marketing communications to promote speciality «Management of Innovative Activity» of SSU |
| title_full_unstemmed | Improvement of complex of integrated marketing communications to promote speciality «Management of Innovative Activity» of SSU |
| title_short | Improvement of complex of integrated marketing communications to promote speciality «Management of Innovative Activity» of SSU |
| title_sort | improvement of complex of integrated marketing communications to promote speciality management of innovative activity of ssu |
| topic | innovation management complex of integrated marketing communications target consumer groups media plan educational services university |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_3_13_20.pdf |
| work_keys_str_mv | AT yaotimokhina improvementofcomplexofintegratedmarketingcommunicationstopromotespecialitymanagementofinnovativeactivityofssu AT vvbozhkova improvementofcomplexofintegratedmarketingcommunicationstopromotespecialitymanagementofinnovativeactivityofssu |