Social potential of marketing communications in modern city
The aim of this article. The paper presents the ways of transforming of a purely economic category – marketing – in the information environment of a big modern city in its social and communication category. To do this, we considered the existing theoretical and methodological approaches to modern ma...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2016-12-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2016_4_85_91.pdf |